Building Tracer, one honest step at a time
Two decades ago, Nitin Kohli set out with a simple conviction: quality footwear shouldn't come with a premium price tag. That vision became Tracer — a brand built in the Leather Complex of Jalandhar and grown into a household name in a fiercely competitive industry where many brands struggle to survive.
Under his leadership as Managing Director, the company expanded from a local manufacturing unit into an exporter with an international footprint, while holding on to the values Kohli set at the outset: comfort, quality, affordability, and treating the company like a family.
Tracer India
- Founded in Jalandhar in 2000 with co‑founder Sandeep Jain
- Manufacturing unit and distribution network built across Punjab
- Exporting footwear internationally since 2010
- Built on comfort, quality and affordability for the common man
Milestones
Founds Tracer in Jalandhar
Alongside co‑founder Sandeep Jain, launches Tracer with a mission to deliver comfortable, durable footwear at honest prices.
Tracer goes global
The brand begins exporting its sport and casual shoe lines internationally, expanding well beyond its Punjab roots.